LOW COST REIMBURSEMENTS FOR FAULTY PRODUCT

Food Manufacturer

Industry: Food Manufacturer

Objective: Low cost reimbursement for faulty product

Target Market: Complaints

Execution: Low value branded eftpos card $5 to $10 to replace product that was contaminated with weevils. Simple and fast to fulfil

Results: Reduced complaints costs by 40%. Customer intention to repurchase increased to 95%.