KEEP THE MOST PROFITABLE CUSTOMERS

Banking

Industry: Banking

Objective: Keep the most profitable customers

Target Market: Banking

Execution: Thank you program. The most profitable customers were sent a web link to select a gift to thank them for their business. The value of the gift varied according to the profitability of the customer. The most popular gift card was a VISA Prepaid card

Results: Stronger consumer engagement. Increase in new business from these customers