INCREASE TRAVEL AGENT PREFERENCE & SALES
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Industry: Travel Wholesaler
Objective: Increase travel agent preference and sales
Target Market: Travel Agents
Execution: Wholesale sales reps would deliver to their agent a $100 branded Prepaid VISA card for every $10,000 booked.
Results: Increase in market share by 5%. Strengthened relationship between sales rep & agent. Provide a reason to call on the agent.