INCREASE TRAVEL AGENT PREFERENCE & SALES

Travel Wholesaler

Industry: Travel Wholesaler

Objective: Increase travel agent preference and sales

Target Market: Travel Agents

Execution: Wholesale sales reps would deliver to their agent a $100 branded Prepaid VISA card for every $10,000 booked.

Results: Increase in market share by 5%. Strengthened relationship between sales rep & agent. Provide a reason to call on the agent.