INCREASE SHARE OF CLIENTS

Pharmaceutical

Industry: Pharmaceutical

Objective: Increase share of clients. Pharmacies can purchase from a number of wholesalers or suppliers direct

Target Market: Existing clients

Execution: Points are awarded for spend. Broad range of rewards. Most popular reward was a Prepaid VISA Card with varying loads from $100 to $1000

Results: Loyalty program members spent on av. 2.6 x more than customers who did not belong to the loyalty program