Industry: Pharmaceutical
Objective: Increase share of clients. Pharmacies can purchase from a number of wholesalers or suppliers direct
Target Market: Existing clients
Execution: Points are awarded for spend. Broad range of rewards. Most popular reward was a Prepaid Visa Card with varying loads from $100 to $1000
Results: Loyalty program members spent on av. 2.6 x more than customers who did not belong to the loyalty program