Category Archives: Case Studies

Pinpoint Gift Card for Staff Expenses, and Employee Rewards and Recognition

By | Case Studies | No Comments


Pinpoint, Asia Pacific’s largest and most successful marketing company, wanted to find a cheaper alternative to the Corporate Expense Credit Cards they were providing to its staff.

Pinpoint has over 400 staff based in Sydney and many of these have Corporate Expense Credit Cards that are used for taxis, client entertainment, advertising costs and other work related expenses.

The company found that Corporate Expense Credit Cards featured costly fees and were time consuming for the finance team who were constantly chasing up receipts.

The company felt there must be a better way to operate expense accounts without using credit cards or leaving staff out of pocket, so decided to look in house at its own products to see whether there was another way to run the expense accounts.

Pinpoint chose to replace Corporate Expense Credit Cards with a pre-loaded Universal Gift Card Expense Card. The card would be topped up monthly or as required, and staff can use it for all work related expenses.

The use of the reloadable Universal Gift Card in place of a Corporate Credit Card has seen huge savings in fees across the company.

This has also seen a reduction in time spent by the finance team during end of month account keeping as the spending reports are able to be accessed online at any time.

From a branding point of view, Pinpoint loves seeing their brand in the market place, a great billboard in the wallet, therefore a custom personalised reloadable card was chosen.

AUSTAR: Competition to reward existing customers

By | Case Studies | No Comments

AUSTAR planned the AUSTAR Carnival competition to reward its existing customers for their loyalty. This competition urged viewers to nominate their town to be the host of the AUSTAR Carnival – with rides and entertainment, all free for the entire family.

To nominate their town, subscribers were urged to go online, fill in the entry form with a photo of their town and answer in 25 words or less “What’s the best thing about your town?”

Universal Gift Cards were the ideal solution to entice AUSTAR’s customers to get involved in the competition, as they can be used anywhere VISA is accepted in store and online.

Each week for six weeks five entries were chosen to receive a $50 Universal Gift Card. The entries who received a Universal Gift Card were judged as the best and most creative by the panel of judges.

“We used Universal Gift Cards for the first time last year and our customers loved them! Being a company with regional customers it’s difficult to find prizes that all our customers are able to use – the Visa Prepaid Gift Cards solved that problem,” said Roslyn Casey, Marketing Executive – Customer Relations, AUSTAR Entertainment.

“We had an amazing response to our competition, and our customers had the flexibility to use the prize however they wanted!”

OPTUS: Rewards for both regional and metro based staff members

By | Case Studies | No Comments

<table border=”1″ cellspacing=”0″ cellpadding=”0″ width=”100%”>
<td width=”100%”>

<p style=”float:left;clear: none; width:207px;”><img src=”” alt=”” title=”50586_Pinpoint_Optus_186x120″ width=”186″ height=”120″ class=”aligncenter size-full wp-image-1386″ style=”border:none;”/></p>

<p style=”clear:none;”>Optus wanted to reward its staff for hard work and going beyond the call of duty. The reward needed to be flexible because each reason for staff recognition had a different budget.</p>

<p style=”clear:none;”>Also, Optus comprises a large network of offices located across Australia in both regional and metro areas it meant that Optus found it difficult to choose a gift that would suit its entire staff. Retail gift cards were an unsuitable option because many stores do not have a true national presence and they limit the recipient’s shopping choices.</p>

<p style=”clear:none;”>Universal Gift Cards were able to offer Optus the ideal solution – they could present their staff with an Optus-branded Universal Gift Card, a prepaid Visa gift card that can be spent anywhere that Visa is accepted, including online.</p>

<p style=”clear:none;”>Optus staff would be able to use their Universal Gift Card to buy anything they wanted from anywhere they pleased.</p>

<p style=”clear:none;”>This meant that all their staff would be able to use it, with the added bonus of Optus branding.</p>

<p style=”clear:none;”>Optus were able to put any amount they wished on each card. This allowed flexibility in what each reward was worth, ensuring they remained within budget and rewarded different people with the full amount they deserved.</p>

<p style=”clear:none;”>“Universal Gift Cards offered a cost effective solution that allows us to reward staff and keep in our budget,” Allison Shepherd, Franchise Development Executive and Consumer Sales, Optus.</p>

<p style=”clear:none;”>“It is great as the cards can be used regional and metro for both our individual and team rewards.”</p>


NEWS LIMITED: Thank you gesture for staff working over Christmas

By | Case Studies | No Comments

<img class=”alignleft” style=”border: 0px;” src=”–Baubles.jpg” alt=”NEWS LIMITED: Thank you gesture for its production and logistics staff working over Christmas” width=”186″ height=”120″ /> <strong>News Limited wanted to provide a thank you gift</strong> to its production and logistics staff rostered to work during office Christmas parties.<br/><br/>The team at News Limited had a tight deadline and needed to decide quickly what would be the best gift and decided that <a href=””>prepaid Visa gift cards</a> would be the most appreciated by staff.<br/><br/>After speaking to their Account Manager at Pinpoint and reviewing the service offered, News Limited decided that Pinpoint was the logical choice due to price and simplicity of process.<br/><br/>“I was very impressed at how simple and straightforward the ordering process was and how efficient and professional the Pinpoint team were in explaining the process and helping me to order the visa gift cards. I was incredibly impressed and delighted (given I was on a tight timeframe) that the gift cards arrived at my desk, in individual envelopes all correct and accounted for within 24 hours of ordering,” said Lisa Vineburg, Change Manager Production and Logistics, News Limited.<br/><br/>“The whole experience was so simple and efficient; I couldn’t recommend Pinpoint more highly.”