BETTER CASHBACK PROGRAM
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Industry: Consumer Ekectronics
Objective: Better cashback program
Target Market: Prospects
Execution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded VISA Prepaid gift card.
Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they connect their sales
experience with the brand and reinforces their perception of it as innovative and progressive