BETTER CASHBACK PROGRAM

Consumer Electronics

Industry: Consumer Ekectronics

Objective: Better cashback program

Target Market: Prospects

Execution: Using cheques for cashbacks was limiting and costly. There were no branding or cross selling opportunities. We provided an easy-to-implement client-branded VISA Prepaid gift card.

Results: 50,000 gift cards issued since 2011. The brand becomes a billboard in the wallet. Every time the customer uses their card they connect their sales
experience with the brand and reinforces their perception of it as innovative and progressive