Customer Referral Strategy – Healthcare
Industry: HealthcareObjective: Acquire New customers through referralsTarget Market: Existing ClientsExecution: Offered their clients a $100 Visa Prepaid gift card if they referred a friend or family and they purchased. Member-get-member program.Results: They have been running this program for 8 years and this is their lowest cost form of acquisition
Customer Retention Strategy – Insurance
Industry: InsuranceObjective: Retain CustomersTarget Market: Existing CustomersExecution: Customers receive a $100 eftpos card with their renewal notice. If they renew the gift card will be “activated” .Results: Retention rates improved by 28%
Acquire New Customers Through Referrals
Industry: Insurance Objective: Acquire New customers through referrals Target Market: Employees Execution: Refer a friend. Upon signing a new customer, both the new customer and the referring employee receive a $50 Visa Prepaid gift card. Results: Running for 3 years and provides a very positive ROI
Safety Improvement & Recognition Strategy – Mining
Industry: Worlds largest mining companyObjective: Improve staff occupational health & safety and reduce sick daysTarget Market: EmployeesExecution: Recognized and rewarded staff who met safety targetsResults: 30% improvement in safety record
Purchase Consolidation Strategy – Construction
Industry: BuildersObjective: Increase preference & market share with buildersTarget Market: BuildersExecution: Builders were given a re loadable Visa Prepaid card. Each month money was transferred to each card based on purchases made by the builderResults: Participants consolidated their purchases with the hardware group
Consumer Engagement Strategy – Banking
Industry: BankingObjective: Keep the most profitable customersTarget Market: BankingExecution: Thank you program. The most profitable customers were sent a web link to select a gift to thank them for their business. The value of the gift varied according to the profitability of the customer. The most popular gift card was a Visa Prepaid cardResults: Stronger …
Customer Retention Strategy – Telecommunication
Industry: TelcoObjective: Retain customers on renewalTarget Market: Renewing contract customersExecution: As contracts were expiring, customers were asked to go online and select a gift for renewing.Results: Branded eftpos card was the most popular reward.Retention rates improved by 30%
Achieve A Competitive Edge
Industry: Insurance ClaimsObjective: Achieve a competitive edgeTarget Market: ClaimantsExecution: Claimants were given a Prepaid Visa card to purchase a replacement product of their choice rather than a specified product being sentResults: Increased market share.
Petty Cash Reduction Strategy – Accounting & Finance
Industry: Major Accounting FirmObjective: Reduce petty cashTarget Market: StaffExecution: Staff not eligible for a corporate card were given a Trust U card to cover minor expensesResults: Reduced petty cash to 5% of previous levels.
Expense Minimisation Strategy – Advertising Industry
Industry: Advertising CompanyObjective: Reduce staff expenseTarget Market: StaffExecution: Staff were issued with a TRUST U expense card, loaded each month up to a fixed amount per employee.Results: Employee expense budget reduced by 30% as the company set the budget and staff could not overspend.